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Thursday, February 4, 2016

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The Lorax (2012 film)

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History of the film

Dr. Seuss' The Lorax is a 2012 American computer-animated 3D musical fantasy comedy film produced by Illumination Entertainment and based on Dr. Seuss' children's book of the same name. The film was released by Universal Pictures on March 2, 2012, the 108th birthday of Dr. Seuss.

It is the second adaptation of the book, following the 1972 animated musical television special. It builds on the book by expanding the story of Ted, the previously unnamed boy who visits the Once-ler.

The cast includes Danny DeVito as the Lorax, Ed Helms as the Once-ler and Zac Efron as Ted. New characters introduced in the film are Audrey, who is voiced by Taylor Swift, Aloysius O'Hare, voiced by Rob Riggle, Ted's mother, voiced by Jenny Slate, and Grammy Norma, voiced by Betty White. The film earned $348.8 million on a $70 million budget.

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Synopsis

Twelve-year-old Ted (Zac Efron) lives in a place virtually devoid of nature; no flowers or trees grow in the town of Thneedville. Ted would very much like to win the heart of Audrey (Taylor Swift), the girl of his dreams, but to do this, he must find that which she most desires: a Truffula tree. To get it, Ted delves into the story of the Lorax (Danny DeVito), once the gruff guardian of the forest, and the Once-ler (Ed Helms), who let greed overtake his respect for nature.

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